Search results changed shape
A growing share of searches now end with an AI-generated answer rather than a list of links. Generative Engine Optimization is the work of making sure your business is one of the sources that answer draws from.
What generative engines look for
Clear, factual, well-structured content that directly answers a question. Pages that bury the answer under three hundred words of preamble are less likely to be quoted than pages that state it plainly and support it.
Practical steps
Write direct answers near the top of the page, use meaningful headings, add structured data, keep facts current, and make sure your business details are consistent everywhere they appear online.
It does not replace SEO
Traditional ranking still matters and still sends traffic. GEO sits alongside it, extending the same content work into surfaces that summarise instead of link.